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Floral Fabric Trends Throughout the Decades

Floral Fabric Trends Throughout the Decades

Fashion trends come and go, but floral patterns have endured throughout the decades and are likely to be a favorite for years to come. While floral fabric has been a design must-have for over a century, the print style has evolved considerably. Here, we share the characteristics of floral fabric throughout history.

Floral Fabric From 1910-1919

In the early 1900s, floral fabric began to make its mark on American fashion. While most outfits were comprised of plain material in muted colors, floral patterns were offered in a limited selection at local stores. Unlike the bolder prints that we see today, early 1900s floral fabric was usually simple and subtle. 

Floral Fabric In The 1920s

The fashion world experienced significant changes in the 1920s. As women began to enter the workforce in greater numbers, the style of clothing shifted toward a more comfortable, breezy approach. Instead of the understated patterns of years past, American women gravitated toward larger, eye-catching prints.

Floral Fabric In The 1930s

As Americans recovered from the Great Depression, 1930s fashion focused on frugality and practical designs. To add a touch of personality to clothing, many women opted for all-over floral prints that featured flowers such as poppies or daisies.

Floral Fabric In The 1940s

Florals were extremely popular during the 1940s, and were often used for wraparound dresses or military-inspired garb. The classic 1940s floral print included bright petals contrasting against a neutral, solid background. Floral dresses have been iconic since the early 1900s, but the ‘40s marked a transition toward blouses, pants, and other accessories accented with cheery flowers.

Floral Fabric In The 1950s

Fit and flare skirts became fashionable in the 1950s. While the poodle skirt is reminiscent of the ‘50s, floral fabric was also a quintessential choice for voluptuous, flowy skirts. In this time period, colorful blossoms were often showcased against a crisp white base. 

Floral Fabric In The 1960s

The 1960s ushered in psychedelic, creative fashion trends. In previous decades, floral prints were limited to women’s clothing. In the ‘60s, both men and women enjoyed “flower power” patterns. Maxi dresses with vivid petals were in style, and even conservative cuts of clothing featured brilliant blossoms.

Floral Fabric In The 1970s 

A variety of floral patterns were favored in the 1970s. Clothing choices ranged from soft, delicate floral prints to richly colored blends. Most attire designs were loose and earthy, and dresses reminiscent of the pioneer days briefly re-entered the mainstream.

Floral Fabric In The 1980s

In the ‘80s, understated clothing was rarely worn. This era is famous for eclectic style, but florals were still part of the scene. Power suits and dresses were often brightened up with bold prints in jewel tones, and this trend endured for the duration of the decade.    

Floral Fabric From 1990-Present 

Textile technology underwent vast improvements in the ‘90s and beyond. The contemporary era of fabric manufacturing has made it possible for crafting enthusiasts to choose floral fabric in virtually any size, shape, or color. Charming vintage prints are readily available, as well as a plethora of other flowery options in any color imaginable.

While style trends ebb and flow, florals are here to stay. If you’re ready to incorporate fun, flowery patterns into your next project, browse our selection online. We offer premium materials, and we’re always here to answer your questions or offer advice. To stay in the loop about our latest product additions and sales, subscribe to our newsletter.

Photo courtesy of Unsplash under Creative Commons 0 license


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  • Alexa Clauson
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